Imagine you could sell art 24/7. Your visitors could make out every detail, get an idea of work dimensions and obtain sufficient information on art works and artists. And your presence wouldn’t even be required. That’s all possible! With your gallery or artist website – your online showroom open 24 hours a day, 365 days a year!
Every gallery is also a commercial enterprise that needs to sell its art and find new collectors. Today, a number of tools and channels exist that allow you to promote your gallery and your artists and to attract potential collectors and art lovers. In our five tips and specific examples, we’ll show you how to bring more visitors to your website, how to raise your artists’ profile, and how to sell more art using simple and inexpensive measures.
There are many ways to sell your art: in galleries, on art fairs, or via the internet. Selling art online offers numerous possibilities. You may use platforms such as Artnet, Artsy or social media platforms like Instagram or Facebook. When communicating directly with collectors, however, these channels also present some shortcomings. They don’t allow you to send exclusive and individual offers or exhibition previews to potential buyers.
Are you still satisfied with the number of people visiting your gallery? Or are your visitors becoming fewer and fewer? In this case, you are not alone. A survey from Invaluable, an online art specialist, makes it clear: more and more people no longer view art in galleries or museums but on social media channels such as Instagram, Facebook, or Twitter.
What exactly does this mean?
You enable collectors and anyone interested in art to quickly and easily start a dialogue through various tools on your website. This makes it easier for them to contact you.
What does ‘image driven’ actually mean?
Your website focusses on what most interests your audience: images of your art works.
What exactly does it mean to be independent from designers and programmers?
You may create and maintain your website without the help of external service providers and without prior knowledge.
What is “responsive design?
When we talk about “responsive” websites, we mean websites that automatically adapt themselves to any screen size – whether it’s a big desktop monitor or smaller smartphones and tablets. This means not only arranging the page to make it easy to read and browse on any device, but includes loading the right image for retina and other high-resolution displays.