Your Website is one of your most essential sales channels. Here, collectors and potential buyers can find information on your art 24/7. The technical scope of websites changes rapidly, and with that user requirements. Your target audience is no exception! The art market is evolving rapidly, and digitalisation is now commonplace. Collectors jetting from art fair to art fair view gallery websites on their smartphones while traveling, and are more and more inclined to purchase art online.
If you wish to continue successfully selling your art, your website must serve as a digital flagship for your gallery, and it must deliver. If technology and content of your online presence are outdated, less requests and potential offers for art works will occur. We’ll show you 5 signs, which prove your gallery or artist website is still up-to-date.
Bright backgrounds, old-fashioned fonts, and typeface too small for reading are all a sign that your website is outdated. If this is the case, it’s time for a new, modern design. More is less when it comes to designing websites, especially regarding gallery or artist websites. Your art must be the focus of your site, not background colours or fonts that were popular in the 1990s. Why? Your website’s layout and design should mirror your style but above all, it should support the presentation of your art. Modern gallery and artist websites are clear and concise, attracting viewers’ attention to the art works online. Menu and navigation should be understood intuitively.
If the first thing your website users see is an exhibition from years ago or a 2001 copyright, they will leave. Why? A potential client may assume your gallery has closed. Outdated information doesn’t make a good impression on visitors, meaning they may never return! Make sure information on artists, events, art fairs, and press are up-to-date. Your audience will always be interested in that kind of content! Don’t miss out on potential collectors because your content is outdated.
Collectors looking for your gallery’s homepage or contact number will leave your site if they need to zoom in to get a closer look, and might not return anytime soon. Digitalisation has arrived in the art market a long time ago. Equipped with portable devices, collectors are constantly travelling for business. Today’s internet users expect to access your site on their smartphones anytime, view your site equally well on their iPhones with content correctly scaled on their displays. Anyone who will need to zoom in to view your address or contact number will immediately give up and leave your site. Gallery and artist websites tailored to mobile devices have up to 12% more website visitors! Another plus of responsive websites: Google will reward you with a higher rank in search results!
Flashing, scrolling, dynamic items…these features will put off today’s website visitors. Due to constant advertising, internet users cringe at the sight of moving elements. The same goes for the once very popular Flash animation. Modern browsers and especially smartphones no longer support Flash. If your gallery or artist website is based on Flash, potential buyers will see an error message. Not ideal! Are you unsure if your site uses Flash? You may check here.
Your page is loading for ages and still isn’t displayed correctly? Time for an update! We live in a fast-paced society. 3 seconds max – that’s the longest modern internet users are prepared to wait till a page has loaded. After 4 seconds, 30% of users will give up. Everything over 5 seconds and you lose 60%! It’s not hard to improve your website’s loading times. Renounce Flash elements that use up unnecessary amounts of processing power. Instead, upload compressed image files. If you’re aiming for faster loading times, images should not exceed 200-300 KB.
Please note: Don’t mistake file size (200KB) for image size (specified in pixels). For viewers to see nice images that look good when zoomed into, images should not be smaller than 1000 x 2000 px. Find out more in our blog post on website images.
A modern and professional website can become your best sales tool. You’ll only need to make a couple of changes! Did our check list make you realise that your website is no longer contemporary? What next?
No need to panic! An outdated website is better than no website at all. However, you might be missing the chance of gaining potential new collectors. There’s a way to avoid that! Start with a beautiful new website from ARTBUTLER now.