What exactly does this mean?
You enable collectors and anyone interested in art to quickly and easily start a dialogue through various tools on your website. This makes it easier for them to contact you.
Why is your website so important?
Many gallery and artist websites are just used to announce exhibitions and to present artists. If you can build interest around a particular artist or work through your site, in many cases it isn’t easy for prospective clients to get in touch with you. By making it easier for clients to get in touch through your website, you won’t lose potential clients, and they can use contact forms directly on the site.
What advantages does a more interactive website offer?
If you approach your website as an interactive communication platform, you make new contacts faster and can more easily enter into a dialogue with potential clients. There are a number of tools that can be integrated on your site. Inquiry buttons for individual works, sign-up forms for your newsletter, or linking your website to your social media channels, so that your artworks can be easily shared with a broader audience. This will provide prospective clients with many straightforward ways to get in touch with you while increasing the reach of your site.