What does ‘image driven’ actually mean?
Your website focusses on what most interests your audience: images of your art works.
Why is that important?
Visitors of your site want to be able to gain an accurate impression of your art works without visiting a gallery or studio. Many websites feature images that are too small or blurry; often they don’t show alternating views of an individual art work, for example a sculpture, making it difficult to communicate the art and causing visitors to leave the website.
What advantages does an image driven website offer?
You can provide collectors and art lovers with an accurate impression of your work and of individual pieces by presenting them with different installation views of exhibitions, arousing their interest and prompting them to visit your gallery. High resolution images and the chance to zoom in on art works’ details offer the viewer a better understanding and perception of your art works.