5 tips to maximize the visibility of your artworks
using online showrooms
It's no secret that the art world is increasingly going digital. In order to reach a wider audience, it is essential to present your artworks online. An online showroom is a great way to present your art to potential clients, to complement your website or as a standalone tool.
But how do you make sure that your artworks are actually seen by potential buyers? We have 5 tips for you on how to use online showrooms to maximum effect!
1. Connect the online showroom to your website
You can easily link or embed showrooms as an addition to your website. This allows you to update your content quickly and easily from anywhere at any time.
2. Use favourites and request function
Especially in showrooms with a large number of works, it can be helpful for visitors to make a selection of favourites that they can share with you via the enquiry form.
3. Provide high resolution installation views and detail images
By using high-resolution images, visitors of your showroom can get a closer feel for your artworks and virtually experience the textured surfaces and remarkable details by zooming in. In Artbutler NEXT Online Showrooms you can save as many high-resolution images as you like for each work.
4. Keep track of the performance with statistics
It is essential to consistently monitor the statistics of your showroom and take note of which art pieces pique the interest of prospective buyers. This valuable information will enable you to tailor your approach, ultimately leading to increased sales and customer satisfaction.
5. Keep your showroom up to date
It may seem obvious, but the great benefit of showrooms over, say, a PDF file, is the ability to update the content even after it has been shared and you can continually update them, mark them as reserved, remove them and replace them with other works.
TOP TIPs:
- Password protection for exclusivity
- Set Expiry date for limited offers
- See here what a professional showroom can look like
Are you curious and want to start right away? You can use all features including online showrooms free of charge for 14 days: